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Excellent 4.9 19,544 Reviews
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Designed & Developed In Los Angeles, CA
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Why You'll Love It

Get longer, fuller-looking lashes with instant lift—and build the drama your way.

Visibly Longer-Looking Lashes

Fine silk fibers coat and extend the look of short lashes from root to tip for an eye-opening finish.

One Coat for Length. Two for Drama.

Add a smooth coat for everyday definition or layer again when you want fuller, more dramatic lashes.

Lift, Curl & Define

The dense spiral brush catches and lifts each lash to create a separated, sculpted look without falsies.

Waterproof Everyday Wear

Designed to keep lashes looking dark and defined through busy days, humid weather, and nights out.

Easy to Apply. Hard to Mess Up

The smooth formula goes on evenly while the brush separates each lash—no complicated technique needed.

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Your Best Lashes in 3 Easy Steps

1

Coat From the Roots

Start at the roots so every lash gets coated from the very first swipe.

2

Lift With a Gentle Zigzag

Move the wand gently from side to side while sweeping upward to separate, lift, and curl.

3

Build Your Ideal Volume

Give the first coat a few seconds, then swipe on another wherever you want more drama.

See the 7D Lash Difference

7D silk fiber mascara before and after lash result

Give Every Lash More Length, Lift & Impact

A little extra length and lift can instantly make your whole eye look brighter and more defined.

See fuller-looking lashes without glue, strips, or a complicated routine.

Length, Lift & Volume 3-in-1 lash impact
Quick & Easy Beginner-friendly glide
Stays Put Through the Day
Coats & Separates Every Lash

Longer, Fuller-Looking
Lashes in Minutes.

A quick 7D fiber mascara routine for short, sparse, straight-looking lashes and instant eye-opening definition.

7D fiber mascara and dense spiral brush

A Faster Way to Get Fuller-Looking Lashes

Skip the glue, lash strips, and complicated tools. The fiber formula and spiral brush help you lengthen, lift, and build volume in one simple routine, so your eyes look instantly more defined.

Longer, denser lashes and mascara application

No Lash Skills Required

Brush upward from the roots, let the dense spiral wand separate each lash, then layer for your ideal length and volume.

Water-resistant, smudge-resistant 7D mascara wear

Definition Made for Real Life

From your morning commute to dinner plans, your lashes stay dark, lifted and ready for anything.

7D mascara key ingredients and application

Tip: Start with one thin coat and build gradually. Avoid pumping the wand, and allow each coat to settle briefly before adding more. Final results may vary by natural lash length, curl, and application technique.

WHY LASH LOVERS ARE OBSESSED
456shoppers are checking the 2-piece set now
Emily C. portrait
Emily C. Seattle, WA ★★★★★

My lashes looked noticeably longer after one coat, and the brush separated them better than my usual mascara.

Used One Coat
Marcus R. portrait
Marcus R. Scottsdale, AZ ★★★★★

I layered a second coat for dinner and got the fuller look I normally need strip lashes to achieve.

Built 7D Volume
Tanya B. portrait
Tanya B. Tampa, FL ★★★★★

The zigzag-and-lift technique gave my straight lashes a much more open, curled appearance.

Loved the Lift
Carolyn M. portrait
Carolyn M. Denver, CO ★★★★★

It made my eyes look more awake without a complicated routine. The black finish is bold but still wearable.

Daily Lash Look
Daniel K. portrait
Daniel K. Columbus, OH ★★★★★

The dense brush caught even the shorter lashes near the corners and gave them much better definition.

Defined Every Lash
Nina S. portrait
Nina S. Charlotte, NC ★★★★★

I like that I can keep it light for work or build it up when I want a more dramatic lash effect.

Smooth & Buildable
TRY IT RISK-FREE FOR 180 DAYS
Try the 7D Silk Fiber Black Mascara in your real routine. If you are not completely happy with your lashes, contact us within 180 days for a hassle-free return.
Love your lashes—or get your money back. It is that simple.
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